Brice Gutton

Galimoto yabodza yamoto yamoto yamakampani a inshuwaransi

Magalimoto amagetsi avutika ndi FUD zambiri (mantha, kusatsimikizika, ndi kukayikira) zomwe zakhala zikufalikira kwa zaka zambiri ndi zofuna zosiyanasiyana zomwe zimafuna kuchepetsa kusintha kwa EV – koma mphekesera imodzi yaikulu ndi yakuti magalimoto amagetsi amawotcha kwambiri.

Ndipotu, monga ndinalembera m’nkhani yanga apa, moto wamagalimoto amagetsi ndi osowa kwambiri: pa magalimoto atsopano a 100,000 omwe amagulitsidwa, magalimoto amagetsi ochepa amawotcha kuposa mafuta kapena magalimoto osakanizidwa.

Komabe, kampani ya inshuwaransi ya AXA Switzerland posachedwa idayesa molakwika kuwonjezera pamoto wamagetsi ozungulira ‘FUD’ popanga ngozi yoyeserera ya EV (pogwiritsa ntchito Tesla Model S) yomwe imati ikuwonetsa njira yomwe batire imatha kuwonongeka ndikuyaka moto. Chifukwa cha chochitika choterocho. (Onani kanema apa).

Komabe, panali zidziwitso zina pamwambowo: batire paketi idachotsedwa chifukwa cha “zifukwa zachitetezo” (zomwe zikutanthauza kuti galimoto iyenera kukokedwa kudzera “chochitika chagundana”), ndipo mtundu weniweni wa kuwonongeka komwe kudachitika chifukwa cha ngozi yofananira sikunathe. kulowa mkati mwa batire paketi, Kuti zinthu ziipireipire, zowombera moto zidagwiritsidwa ntchito kupanga mutu womwe umapanga mwayi wotenga chithunzi cha EV yoyaka.

Zikuwoneka kuti dipatimenti ya PR ikufuna chochitika chabwino chopanga mutu kuti AXA Switzerland ikhale munkhani. Monga momwe zinakhalira, AXA Switzerland idapanga mitu pazifukwa zonse zolakwika.

Ndi zinthu monga kutsegula zitseko zikadali mlengalenga (zomwe angathe kuchita ngati zitseko zichotsedwa), bumper yakumbuyo imagwa popanda chifukwa chodziwikiratu ndipo palibe kuwonongeka koyamikirika kumunsi kwa galimotoyo: sizimangokhala. tenga nthawi kuti Zipeze zabodza.

Zotsatira zake, pasanathe masiku vidiyoyi idatulutsidwa, AXA Switzerland idapepesa momveka bwino ponena kuti cholinga chake chinali “kuwonetsa kuopsa” kwa moto wa cell womwe ukhoza kuchitika chifukwa cha kuwonongeka kwa pansi pagalimoto yamagetsi.

Tsoka ilo kwa AXA Switzerland, kanemayo akuwonetsanso kuwonongeka kwakung’ono pansi pagalimoto chifukwa cha kugundana – popeza mabatire a EV amapangidwa makamaka kuti athe kupirira zochitika zoyipa kwambiri, chiwonetsero cha AXA pomwe chimakhazikitsidwa chimakhala chowopsa kwambiri kuchokera kwa obalalika. batire.

Mwamwayi, ma EV FUDs ngati awa akukhala ovuta kwambiri pamene anthu ayamba kudziwa zambiri za EVs, kotero tikuyembekeza kuwona zitsanzo zochepa za EV FUD zikuvomerezedwa ngati ‘zenizeni’ pamene anthu ambiri amagwiritsa ntchito chidziwitso chawo chowonjezeka cha magalimoto amagetsi kuti athetse vutoli. kusanthula nkhani zopeka za ku Hollywood.

Monga cholemba chomaliza (ndipo ndiyenera kupereka ngongole kwa AXA Switzerland chifukwa chopepesa mwamsanga pamoto wabodza wa EV) – adakwanitsabe kupyolera mu kupepesa kwawo kuti apititse patsogolo pang’ono za EV FUD.

Pamenepa, magalimoto amagetsi amafunikira ndalama zambiri za inshuwaransi kuposa magalimoto a ICE.

Kupepesako kunali ndi mawu awa: “… Poyerekeza ndi madalaivala a magalimoto oyaka moto, eni ake a magalimoto amagetsi ndi omwe amachititsa ngozi za 50% zomwe zimawononga galimoto yawo. Zapezekanso kuti oyendetsa magalimoto oyendetsa magetsi amphamvu amatha kuwononga galimoto yawo. kapena magalimoto ena “.

Munthu amatha kuwerenga izi ngati kujambula magalimoto onse amagetsi ngati chiwopsezo chofanana kwa omwe akuchita bwino kwambiri ndikulipiritsa ndalama za inshuwaransi zapamwamba moyenerera.

Popeza kuti pamagalimoto a ICE, zolipiritsa zamagalimoto ogwirira ntchito zimakhala zokwera mtengo kuposa zamagalimoto wamba, zikuwoneka kuti AXA Switzerland ikuyesera kulungamitsa kulipiritsa ndalama zambiri zamagalimoto onse amagetsi (monga momwe makampani ena a inshuwaransi amachitira pakadali pano), m’malo mowagulitsa mosiyana ndi magalimoto amagetsi. Magalimoto a ICE. Teslas, Porsche ndi ena ochita bwino kwambiri pamsika wa inshuwaransi yamagalimoto a ICE.

Zikuwoneka kuti tidakali ndi njira yopitira nthano zonse za m’tawuni za magalimoto amagetsi zisanatumizidwe ku zinyalala.

Brice Gutton

Bryce Gatton ndi katswiri wamagalimoto amagetsi komanso amathandizira pazachuma zomwe zimalipidwa komanso zongowonjezedwanso. Wakhala m’gulu la magalimoto amagetsi kuyambira 2008 ndipo pano akugwira ntchito ngati mphunzitsi / woyang’anira chitetezo pamagalimoto amagetsi ku yunivesite ya Melbourne. Amaperekanso chithandizo cha kusintha kwa EV kupita ku bizinesi, boma ndi anthu kudzera mu EV Transition Consulting EVchoice.

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