CEO Watsopano wa Allianz Partners pa Kuwona Zomwe Zazikulu Zamakampani

Tengani Skift

Pamene chilimwe chikuyandikira ulendo wobwezera, ogula awonetsa bwino zomwe ayenera kuyembekezera m’tsogolo: kusinthasintha, kulamulira, ndi chitonthozo. Mtsogoleri watsopano wa Allianz Partners adalankhula ndi SkiftX za momwe ma brand oyenda amatha kuchita bwino pakati pa zovuta zogwirira ntchito komanso kuchepa kwa ntchito.

Allianz Partners

Jeff Wright atatenga udindo wa CEO wa Allianz Partners mu February, katswiri wamakampani a inshuwaransi atha kumvera makasitomala ambiri pakampaniyo za kusatsimikizika kochoka panyumba.

“Ndinatenga ulendo wopita ku Tortola, ndipo akadali ndi zofunikira zoyesa mayeso,” adatero Wright, yemwe adatenga udindo wa CEO patatha zaka zoposa ziwiri monga mkulu wa zachuma pakampaniyo. “Ndinkayenda kwambiri chifukwa cha ntchito.” Nkhawa imene imakula masiku angapo tisanayesedwe ndi kulowa m’dzikoli n’njopanikiza kwambiri.

SkiftX idalankhula ndi Wright za momwe ma brand amayenera kusinthira kuti achepetse kukakamizidwa, kukwaniritsa ziyembekezo zamakasitomala atsopano, ndikugwiritsa ntchito mphamvu zamaubwenzi kuti achite zomwe kampani iliyonse yoyenda iyenera kuyesetsa kuchita: kupereka chithandizo chabwino kwambiri kwinaku akuthandiza makasitomala kudziwa dziko lapansi.

SkiftX: Zonse zasintha m’zaka ziwiri zapitazi. Kodi mukuganiza kuti kusintha kwakukulu kwapaulendo ndi chiyani?

Jeff Wright: Kusintha kwakukulu ndi kufuna kusinthasintha ndi kuzindikira. Mutha kukonzekera kapena kusungitsa tchuthi ziwiri kapena zitatu zosiyana chifukwa cha kusinthasintha pakuletsa. Mwachitsanzo, kasitomala atha kusungitsa ndege yapadziko lonse lapansi komanso ndege yapanyumba imodzi chifukwa sadziwa kuti zoyezetsa zizikhala zotani masiku othawa kwawo akafika.

Popeza akuyembekezera ulendo weniweni, makasitomala amawotchera kuyembekezera kuti chinachake chidzalakwika. Akuyang’ana zinthu monga inshuwaransi yapaulendo kuti awateteze. Ngakhale zili ndi nkhawa izi, tikuwona kuti anthu akufuna kuthawa kuposa kale. Timachita kafukufuku wozama patchuthi chaka chilichonse, ndipo mliriwu usanachitike, tinkawona 43 peresenti ya aku America akukonzekera tchuthi chawo chachilimwe. Chaka chathachi, zidakwera mpaka 60 peresenti. Kukonda kuyenda uku kumabweretsanso kuwononga ndalama zambiri. Ngakhale mantha akuchulukirachulukira akuchulukirachulukira pamitu, ogula aku US akuti ali bwino kugwiritsa ntchito mpaka 20 peresenti yochulukirapo.

SkiftX: Makasitomala akufuna kugwiritsa ntchito ndalama zambiri, koma amakhalanso ndi zosankha zambiri. Kodi ndi zifukwa ziti zomwe otsogolera ayenera kuganizira kuti apange kukhulupirika kwa brand?

Ndawona: Tikupeza phindu laulendo wobwezera pompano. Ngati simunapereke chithandizo chamakasitomala chilimwe chino, makasitomala ena angafune kukukhululukirani pazovuta zomwe aliyense amakumana nazo. Koma sizikhala choncho kwa nthawi yayitali – makamaka ngati chuma chikuchepa. Poganizira izi, mitundu yoyenda iyenera kubwereranso ku zodabwitsa komanso zosangalatsa. Kwa inshuwaransi yapaulendo, izi zitha kukhala kugwiritsa ntchito bwino mapindu anthawi yomweyo. Mwachitsanzo, ngati tikudziwa kuti mukuchedwa, titha kukusungirani ndalama kuti mulipire chakudya chamadzulo mukamakakamira pabwalo la ndege. Umu ndi momwe timaganizira. Koma ndikuganiza kuti izi ndi zoona kwa ma brand onse pamene akuyesera kupeza kukhulupirika kwa mtundu.

Pamapeto pake, kukhulupirika kumabwera mukamapereka mtengo kwa makasitomala, ndipo zinthu zilizonse kapena ntchito zomwe zimaperekedwa zimathandizira kuti kasitomala adziwe komanso mtengo womwe mumapereka. Kupereka zinthu zomwe zimapanga kutsata pang’ono, motsutsana ndi zinthu zomwe zimapangitsa kusiyana kwakukulu pamene makasitomala amazifuna kwambiri, zidzakhudza kwambiri kukhulupirika kwa mtundu wanu. Ichi ndichifukwa chake ndikofunikira – ndikusankha mnzanu woyenera kuti akuthandizeni kupereka nthawi zofunikazo. Choncho, sikuti kugulitsa kokha. M’malo mwake, ndi kugulitsa ndi kutsindika kofanana pa ntchito.

SkiftX: Kodi kusintha mtundu wa bizinesi wosakanizidwa paulendo kumatanthauza chiyani? Kodi makampani ayenera kusintha bwanji kuti akwaniritse zosowa za mtundu wina wa moyo wantchito?

Ndawona: Pali mulingo watsopano wosavuta kuti akatswiri azigwira ntchito kuchokera kumadera osiyanasiyana ndikusinthira kumapeto kwa sabata kukhala kumapeto kwa masiku atatu. Ili ndi tchuthi chodabwitsa kwambiri kuposa tchuthi chanthawi zonse chachilimwe chomwe mwakonzekera kwa miyezi ingapo pasadakhale. Timawatcha kuti ma micro-cation. Ndi nthawi yogwira ntchito kwa milungu kapena masiku, ogula sakuyang’ana zosankha zambirimbiri. Timayang’ana kwambiri pakuchepetsa kusankha kogula kwa wogula uyu. Amafuna kuti tizipereka mankhwala oyenera panthawi yoyenera. Ndizo zomwe amafunikira pa maulendo amtunduwu. Mitundu yoyenda iyenera kuyang’ana pakupanga kusankha kulikonse kumawoneka kosavuta.

SkiftX: Ndinatenga udindo wa CEO pafupifupi miyezi isanu ndi umodzi yapitayo. Kodi malingaliro anu ndi otani pamapangidwe a bungwe, ndipo zimachitika bwanji ku Allianz Partners?

Ndawona: Mapangidwe athu abungwe akhazikitsidwa kuti akhazikitsidwe mwachangu kudzera m’magulu okalamba, zomwe zikutanthauza kuti aliyense wa anzathu ali ndi gulu lodzipereka kuti lithandizire bizinesi yawo. Maguluwa akuphatikizapo akatswiri azinthu, akatswiri oyang’anira projekiti, akatswiri aukadaulo, akatswiri osanthula magwiridwe antchito, ndi akatswiri azamalonda. Palibe ma silo ogwira ntchito omwe muyenera kuwachotsa, chifukwa chake zinthu zimayenda mwachangu kwambiri. Ngati pali ntchito yoti ichitidwe, mumabweretsa onse ogwira nawo ntchito limodzi kuti athamangire zomwe abwenzi akufunikira.

SkiftX: Ndi makampani oyendayenda m’magawo onse omwe akuyenda panthawi yapaderayi, chifukwa chiyani mgwirizano uli wofunika kwambiri?

Ndawona: Makampaniwa ndi banja logwirizana. Othandizira maulendo, oyang’anira ndege, oyang’anira maulendo apaulendo, makampani oyendera alendo, makampani obwereketsa magalimoto, makampani a inshuwaransi – tonse tili pagome limodzi chifukwa tonse tili ndi kasitomala yemweyo. Palibe kampani imodzi yomwe ili ndi mndandanda wamtengo wapatali pamakampani oyendayenda. Choncho, ndikuganiza kuti timathandizana kuti tipeze njira zothetsera mavuto ovutawa. M’malo oumbidwa ndi mavuto a kagwiridwe ka ntchito ndi kusoŵa kwa antchito, mzimu wogwirizana umenewu watsimikizira kukhala wofunika kwambiri kuposa kale lonse.

SkiftX: Allianz Partners ali ndi mbiri yakale yotumikira anthu oyenda nawo komanso apaulendo padziko lonse lapansi. Kodi mungalimbikire bwanji pazomwe kampani idachita kale mukamapitiliza kupanga zatsopano?

Ndawona: Ndinakopeka ndi kampaniyo poyamba monga CFO chifukwa chikhalidwe ndi kuphatikiza kwa utsogoleri wotsimikiziridwa ndi mzimu wolimba mtima wochita bizinesi. Ndife oyamba kuchita zambiri zatsopano. Ndife oyamba kupeza inshuwaransi yoyendera panjira yosungitsa ndege. Ndife oyamba kutenga nawo gawo panjira yosungitsa pamlengalenga. Tinali oyamba kupeza matikiti a zochitika.

Monga CEO, ndikuwona ntchito yathu ngati kupitiliza kukwaniritsa omwe adatengera oyambawo ndikukankhira envelopu – kaya ndi zinthu zatsopano, matekinoloje atsopano kapenanso kukhala kampani ya inshuwaransi yoyendera yomwe imagwira ntchito ndi owongolera kupanga malamulo atsopano. Makampani a inshuwaransi yoyenda ndi maulendo apitiliza kusintha, ndipo ndikudzipereka kumvera makasitomala athu ndi othandizana nawo kuti amvetsetse zomwe akufunikira ndikupanga mayankho atsopano.

Izi zidapangidwa mogwirizana ndi studio ya Allianz Partners ndi SkiftX, SkiftX.

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