Geico Shunned Technology Auto Inshuwalansi ya Berkshire. Amalipira mtengo.

Geico ndi imodzi mwamakampani omwe amakonda Warren Buffett

Berkshire Hathaway
Ndipo the

Koma inshuwaransi yayikulu yamagalimoto yakhala ikuvutikira posachedwapa ndipo zikuwoneka kuti sizikuyenda bwino.

Mkulu wina wa boma ku Berkshire akuvomereza kuti Geico yapwetekedwa chifukwa cholephera kugwiritsa ntchito zipangizo zamakono, kugwiritsa ntchito zipangizo zamagalimoto zomwe zimauza makampani a inshuwalansi momwe angayendetsere makasitomala.

Mpaka zaka zingapo zapitazi, Geico inali imodzi mwamakampani apamwamba mkati mwa Berkshire Hathaway (Ticker BRK/A, BRK/B) ndipo ndiye mwala wa ntchito zake za inshuwaransi zambiri. Buffett ali ndi malo ofewa kwa Geico chifukwa inali imodzi mwazinthu zake zoyambirira – komanso zopambana kwambiri – kuyambira 1951, ali ndi zaka 21 zokha.

Berkshire adagula ma sheya onse omwe anali ndi 50% yamakampani mu 1995. Buffett adanenanso m’kalata yake yapachaka yopita kwa omwe ali ndi masheya mu 2019 kuti Geico ndiyofunika pafupifupi $50 biliyoni.

Geico adatuluka m’gawo lachiwiri lamwala pomwe adataya ndalama pafupifupi $500 miliyoni, pomwe wopikisana naye.

mwapang’onopang’ono

(riboni

PGR

Zimagwira ntchito mwakuda. Geico yawonongeka chifukwa cha zolemba zinayi zotsatizana.

Monga ma inshuwaransi ena amagalimoto, Geico yakhudzidwa ndi mitengo yokwera yamitengo, chifukwa chakukwera kwamitengo yamagalimoto ogwiritsidwa ntchito, zida zamagalimoto, ogwira ntchito komanso kukwera kwa magalimoto kuyambira mliriwu. Koma mabala ena a Geico amadzivulaza okha chifukwa kampani ya inshuwalansi ya galimoto yachedwa kugwirizanitsa matekinoloje a chidziwitso, kapena kugwiritsa ntchito nthawi yeniyeni yoyendetsa galimoto, kuti agulitse ndondomeko zamagalimoto.

Geico wakana kuyankhapo.

Progressive ndi Geico akhala akatswiri a inshuwalansi ya galimoto kwa zaka makumi awiri zapitazi pamene akukula mofulumira pogulitsa inshuwalansi mwachindunji kwa ogula, njira yotsika mtengo yomwe imatchuka ndi madalaivala achichepere omwe amawona kuti sakusowa othandizira.

Geico, makamaka, yapindula ndi kuwongolera mtengo wokhazikika ngakhale kuti kwa nthawi yayitali yakhala imodzi mwamakampani akulu kwambiri otsatsa pawayilesi. Gekko the nalimata ndi m’modzi mwa anthu odziwika bwino amalonda.

Koma Progressive m’zaka zaposachedwa yadutsa Geico pakugwiritsa ntchito ukadaulo pamitengo yamitengo.

Progressive ndi kampani yotsogola ya telematics, yomwe ingathandize ma inshuwaransi agalimoto kuwongolera mitengo ya inshuwaransi kwa makasitomala podziwiratu ngozi yamtsogolo yamtsogolo kudzera muzinthu monga mathamangitsidwe, mabuleki ndi nthawi yamasana – kuyendetsa mochedwa usiku kumakhala koopsa. Malumikizidwe akutali amathandizanso ma inshuwaransi omwe ali ndi owongolera omwe sakukhutira ndi zinthu zotsutsana zomwe zimagwiritsidwa ntchito pamitengo yamitengo monga kuchuluka kwa ngongole.

Geico ndi kampani nambala 2 ya inshuwaransi yamagalimoto mdziko muno kutengera ndalama zolipirira kuseri kwa State Farm, pomwe Progressive imabwera pa nambala 3. Msika wa Geico uli pafupifupi 14%.

Popeza Berkshire ili ndi ndalama zogulira msika za $ 630 biliyoni komanso ndalama zonse zapachaka zopitilira $30 biliyoni, zovuta za Geico zilibe kanthu kukampani yonse. Ambiri mwamakampani akuluakulu akugwira ntchito ku Berkshire, kuphatikiza Burlington Northern Santa Fe Railway ndi bizinesi yayikulu, Berkshire Hathaway Energy.

Berkshire stock yapambana msika wonse chaka chino. Magawo ake a Gulu A, pafupifupi $433,000, atsika ndi 4.5% chaka chino, m’mbuyomu.

Standard & Osauka’s 500
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Zomwe zidabweza pafupifupi 12% kuphatikiza zopindula. Magawo amadzimadzi kwambiri a Berkshire Class B akwera 1% Lolemba mpaka $288.51 ndipo ali ndi magwiridwe antchito apachaka monga magawo A.

Koma katswiri wina wa ku Wall Street, Meyer Shields wa KBW, adatchulapo Geico pamene adaika Underweight ku Berkshire pakuitana malonda kwa chaka chonse. Ananenanso za “kukakamiza kwa olembetsa kwa GEICO,” ponena za phindu la Geico lolemba phindu.

“Ngakhale kuti mtengo wamagalimoto ogwiritsidwa ntchito ndi magalimoto obwereketsa wakhazikika, kukwera kwa mitengo yantchito ndi magawo agalimoto komanso kutsika kwamitengo pakati pa zomwe zanenedwa, zolembedwa komanso zomwe wapeza zimatanthauza kukula kochepa kwa ndalama zomwe amapeza komanso kupanikizika kwapang’onopang’ono, zomwe zitha kukulirakulira chifukwa cha kuchuluka kwa ndalama zamalonda, “Shields analemba.” Ili kale ndi msika wa Berkshire ndi mtengo wamtengo wapatali wa magawo A Class A $ 535,000.

Mavuto a Geico adawonekera pamsonkhano wapachaka wa Berkshire Hathaway (BRK/A, BRK/B) mu Epulo pomwe wogawana adafunsa wamkulu wa kampani yonse ya inshuwaransi ya Berkshire, Ajit Jain, za kusachita bwino kwa Geico pokhudzana ndi Progressive.

Jane, mkulu wa inshuwaransi wa Berkshire kwa nthawi yaitali, anayankha kuti: “Progressive yachita ntchito yabwino kwambiri kuposa GEICO, monga momwe mukusonyezera, ponena za malire ndi kukula kwake. Pali zifukwa zingapo za izi, koma ndikuganiza kuti chifukwa chachikulu ndi molingana ndi GEICO, ndipo kamodzi Chinanso chomwe ndidafotokoza bwino, ndi IT. Progressive wakhala ali pa IT bandwagon kwa zaka zopitilira 10, mwina pafupi ndi 20, sindikudziwa. GEICO, mpaka posachedwa, sinali IZO.”

Chizindikiro chimodzi chamavuto a Geico ndikuti wamkulu wa zachuma ku Berkshire Todd Combs, yemwe adatchedwa CEO wa Geico kumapeto kwa chaka cha 2019, akadali pantchito, ngakhale ndemanga ya Buffett koyambirira kwa 2020 kuti udindo wa Combs uyenera kukhala wosakhalitsa.

“Todd alipo ndipo ndikukhulupirira kuti sakhalapo kwa nthawi yayitali,” a Buffett adauza CNBC koyambirira kwa 2020. Cholinga chathu nthawi zonse ndikulimbikitsa kuchokera mkati. Tikuyembekeza kusankha munthu woyenera ku Geico. ” Buffett, CEO wa Berkshire kwa nthawi yayitali, adakwanitsa zaka 92 kumapeto kwa Ogasiti.

Adalemba kuti: “Tikukhulupirira kuti zotsatira zoyipa za Geico zinali chifukwa chachikulu chomwe Todd Combs adasankhidwa kuyang’anira bizinesiyo mu Disembala 2019,”

nyenyezi yammawa

Katswiri Greg Warren Aug. “Tsoka ilo, lidabwera chifukwa mliriwu ukadapangitsa makampani onse a inshuwaransi yaku US kukhala malo omwe sanatchulidwepo. Kampaniyi ikukumananso ndi vuto loti malonda ake otsika mtengo sakuyankha mwachangu kukwera mtengo kwamitengo monga tikuwona pamsika wapano.”

Mavuto a Geico atha kuwonetsa cholakwika chimodzi mumayendedwe a Buffett. Kunja kwa msonkhano wapachaka, pamene chiŵerengero chochepa cha eni ake masheya chingam’funse mafunso, pangakhale mpata wochepa kapena palibe kwa eni ake masheya kapena openda kufufuza za iye kapena gulu lake loyang’anira.

Berkshire akadakhala ndi kuyimba kwa kotala kotala, Buffett akadafunsidwa za momwe Geico alili, ndipo zosintha ku Geico zikadachitika posachedwa.

Chimodzi mwazovuta za Geico ndikuti Progressive yapanga nkhokwe yayikulu ya chidziwitso cha nthawi yeniyeni, zomwe zingakhale zovuta kuti Geico azidziwa.

Jain adawonetsa chiyembekezo pamsonkhano wapachaka wokhudza Geico, koma adanenanso kuti patenga nthawi.

“Ndi ulendo wautali, koma ulendowu wayamba ndipo zotsatira zoyamba zikuyenda bwino. Zitenga nthawi, koma ndikuyembekeza ndipo ndikuyembekeza kuti chaka kapena ziwiri zikubwerazi, GEICO idzakhala yokhoza kupeza zomwe zikupita patsogolo. mawu a IT. Tikukhulupirira kuti izi zidzasintha kukula ndi malire. .”

Lemberani kwa Andrew Bary pa andrew.bary@barrons.com

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