Ford: Magalimoto oyendera gasi ndi bizinesi yomwe ikukula



CNN Business

Pamene mkulu wamkulu wa Ford Jim Farley adagawa bizinesi yamagalimoto onyamula anthu m’magawo awiri-imodzi yamagalimoto amagetsi ndi imodzi yamagalimoto amafuta-Farley adadziyika yekha woyang’anira bizinesi yamagalimoto amagetsi, gawo lotchedwa Model e. Lingaliro pakati pa owonera ambiri amakampani linali loti munthu yemwe akuchita bizinesi yamagalimoto amafuta, ndiye, analipo kuti azisamalira ukadaulo uwu wa moribund mzaka zake zam’tsogolo.

Kupatula kuti sizikufa, atero Kumar Galhotra, Purezidenti wa Ford Blue, gawo la magalimoto oyatsa mkati mwa Ford. M’malo mwake, iye anati, iye ndi wolemera.

“Kwa munthu amene angakhale unamwino, ndimathera nthawi yanga yambiri ndikuika ndalama kuti ndikule [production] Kutha kukhala ndi magalimoto athu onse a Ford Blue. “Kwa ine, Ford Blue ndi nkhani yakukula.”

Kwenikweni, poyenda mokhazikika padziko lapansi pakuyaka kwamkati, Ford ikugwiritsa ntchito mwayi kwa makasitomala omwe akulephera kupeza magalimoto oyendera gasi kuchokera kwa opanga ena ngakhale Ford ikubweretsa mitundu yatsopano ya EV.

Ford yangowulula coupe yatsopano ya Mustang yomwe, makamaka, si yamagetsi kapena yosakanizidwa. Ford Mustang yatsopano ya zitseko ziwiri inali yokhoza Oyang’anira Ford adati kampaniyo ikhalabe yogwiritsa ntchito gasi pomwe kampaniyo ikukwaniritsa zolinga zake zotulutsa mpweya mothandizidwa ndi magalimoto amagetsi, monga Mustang Mach-E SUV, ndi ma hybrids monga Ford Escape PHEV. (Ma Hybrid amaphatikizidwanso mu gawo la buluu la Ford la Galhotra.)

Pali msika wogwiritsa ntchito kuyaka mkati, Galhotra adati, ndipo Ford yasankha kutumikira makasitomala omwe akufunabe. Pakadali pano, Stellantis adalengeza kuti isiya kupanga Dodge Challenger Coupe ndi Dodge Charger yofananira mu 2023.

“Mu gawo ili, mu Mustang, ngakhale kuti gawoli likhoza kuchepa, pali zongopeka zambiri kuti mpikisano wathu akhoza kusiya gawo ili,” adatero. “Chifukwa chake ngakhale gawo lamakampani likucheperachepera, titha kukula.”

Mosiyana ndi General Motors, yomwe yanena poyera kuti ikukonzekera kugulitsa magalimoto osatulutsa zero pofika chaka cha 2035, Ford sinakhazikitse tsiku lomaliza kupanga ndi kugulitsa magalimoto oyendera gasi. Ngakhale Ford yachita bwino ndi magalimoto amagetsi monga Mustang Mach-E ndi F-150 Lightning, imagulitsa pamodzi ndi zitsanzo za gasi m’magulu a msika omwewo. Ford imagulitsanso mitundu yosakanizidwa ndi ma plug-in hybrids, pomwe General Motors yanena kuti idzalumphira mwachindunji kumagalimoto amagetsi.

Galhotra adati Ford ikuyang’ana magalimoto ake oyendera gasi m’magawo atatu akulu omwe amaphatikiza mitundu yonse yogulitsidwa ndi Ford. Awa ndi magalimoto okonda ngati Mustang ndi Bronco off-road SUVs, ma SUV acholinga chambiri monga Ford Escape ndi Explorer, komanso magalimoto ngati F-Series ndi Maverick. M’maderawa, adatero, Ford ikuyang’anabe malo atsopano oti afufuze, monga momwe zilili ndi Bronco ndi Maverick, galimoto yonyamula katundu yokhala ndi geometry yofanana ndi galimotoyo. Mitundu yonseyi idayambitsidwa posachedwa m’magawo omwe Ford sanapikisane nawo ndipo amachita bwino.

Sitingathe kupanga Mavericks okwanira, “adatero Galhotra. “Tagulitsidwa kwathunthu.”

Anati makasitomala ambiri a Bronco ndi Bronco Sport yaing’ono ndi atsopano kwa Ford. Pafupifupi 60% ya ogula Ford Bronco sanakhale ndi galimoto ya Ford posachedwa. Izi zili pafupi ndi zomwe zimatchedwa “kuwomba” kwa magalimoto amagetsi a Ford monga Mustang Mach-E ndi Ford F-150 Lightning electric truck. Koma Ford idagulitsa ma Bronco opitilira 75,000 ndi Bronco Sports yopitilira 71,000 m’miyezi isanu ndi itatu yoyambirira ya 2022 poyerekeza ndi Mustang Mach pafupifupi 26,000. Momwemonso, Ford idagulitsa Mavericks pafupifupi 50,000 ndipo ogula ambiri agalimotoyo ndi atsopano kwa Ford.

Kuti apititse patsogolo kukula kwa malonda, Galhotra adati Ford ikhoza kupitiliza kugwiritsa ntchito ndikukulitsa mizere yake yosiyanasiyana. Bronco ndi banja lamitundu, kuphatikiza Bronco SUV yathunthu ndi Bronco Sport yaying’ono. Iliyonse ilinso ndi makope osiyanasiyana apadera monga zitsanzo za Heritage. Ford anagwiritsa ntchito bwino njira yofanana ndi Mustang, kupanga mitundu yowoneka ngati yopanda malire, kuchokera pa $27,000 yamphamvu zinayi Ecoboost Mustang mpaka $80,000-strong Shelby GT 500 that’s 760 ndiyamphamvu.

“Ndikuwona kuthekera kwa Maverick kuti, tsiku lina, akhale banja,” adatero Waha.

Mwachiwonekere, panthawi ina, magalimoto oyendetsa mafuta adzachotsedwa, monga momwe Galhotra analoleza. Koma sizikudziwikiratu kuti izi zidzachitika liti, ndipo opanga ma automaker ena akusunthira kukupereka magalimoto amagetsi okha, Ford ili ndi mwayi wowonjezera malonda kuchokera kwa madalaivala. Galhotra adati sanakonzekere kusintha. Pa nthawi yomweyo, ndithudi, Ford adzasonyeza Zosankha zamagalimoto amagetsi za izi Anati amene ali okonzeka.

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