Content marketing remains an important part of doing business. And while many business owners know what content marketing is, and understand that it is an effective tool for brand building, but do not understand how important this is. Here are some statistics of content marketing that will help you get a General idea:
- According to the Institute of content marketing 72% of marketers believe that content marketing increases engagement. Argue that increases the number of potential customers.
- Content marketing generates three times more leads than other types of marketing, and costs 62% less.
- Small businesses with blogs have 126% more growth than without them.
- Websites with blogs have 434% more indexed pages on the search results pages.
If you are using WordPress as the platform of the website, you can use the hundreds of plugins that extend the functionality of the platform. Recommend three plug-in content marketing and one resource:
A huge part of content marketing is content management. When you plan your content accordingly, you try to follow this schedule of publications. The more consistent you are, the more chances you have to attract customers.
The pluginprovides an editorial calendar. Plan upcoming blog posts by authors and select create map content for a few months. This will not only help you understand your marketing plans, but also will help:
- Provide a brief overview of your schedule the publications.
- To create a share for his team.
- Be a constant source of information about the content.
- Make sure that your content is well-balanced and varied.
- To optimize the output of the content and prevent it from overloading.
2. Yoast SEO
Without a doubt, SEO is the “bread and butter” of content marketing. Search engine optimization allows you to create pages that are attractive to search engines. And thereby increases the likelihood that your website will show up high on search results pages. However, the implementation of best practice SEO is easy to tell, and hard to do.
If you are not able to hire a SEO Agency or expert, you will have to learn to do it yourself. Here plugin. Yoast will help to increase the ranking in search engines, giving insights into the areas in which your content needs to be optimized. With its simple plugin interface you can view, how looks your web page in the search results. Be sure to include meta tags, include keywords, pick the right alternative image tags and much more that will prompt you for the plugin.
3. WP Super Cache
With the help of this plugin you can reduce the page loading time of your website. Overall, it will help to improve the behavioral factor and increase conversion. In a world controlled mobile devices, speed is crucial. Studies of behavioural factors shows that 47% of consumers leave a website if it loaded for more than two seconds. Half of consumers are willing to abandon their shopping carts mid-transaction, if the site loads too slow.
Cache plugins likecreate a static version of your website that speeds up downloading time. In addition to using cache plugins to increase the speed, you need to think about investing in the acceleration of the mobile pages, which will also help to increase the speed of the website. If you use cache plugins on your web site which adapts itself for mobile devices, it most likely will not help. If your website doesn’t look good on mobile devices, visitors will go to another fast responsive website.
In the world of content marketing, visual effects can play a crucial role. You use pictures to visualize the content and attract the reader. Unfortunately, finding the right pictures that are an exact fit to the post – not always easy. Resourceseeking to resolve some common problems associated with finding photos for blog posts.
With this resource you can select the photos to share. These images are not copyrighted, making them safe to use. Search on the resource can be set both in English and in Russian. The search results may vary – according to the English request, you will get more relevant options.