WordPress SEO by Yoast — setup guide

As you probably know, search engine optimization , in practice, involves tuning your website in such a way as to achieve the best results in the results of search engines. Once in the right search queries, the content will help to increase the number of new visitors attracted by volume of the total traffic on the website.

There are different opinions about how much time and effort is worth spending on campaigns search engine optimization. Consensus on this point. But fortunately, WordPress users has lot plug-ins that will help you in configuring your website for all SEO options in the best way. Today we talk about the popular plugin WordPress SEO by Yoast and give a few tips on setting it up.

WordPress SEO by Yoast

You can download the plugin from the official WordPress extensions directory at this link.

Yoast is well known among all developers who use the engine for their websites WordPress and actively working in the field of SEO. Founded Joost de Valk. In the middle of the others they have created plugins for WordPress site the most popular was their a plugin for search engine optimization. He got to around 7 million downloads and scored 4.7 out of 5 in the assessment of users of all search plugins under WordPress. Plugin for installation and downloads are available for free from the library WordPress.org.

Control panel

Immediately after installing the plugin in your admin panel you will see a new item called ‘SEO’. There you can access the General settings of the plugin and Perrache to specific tinctures.

The most important options tabbed Tracking and Security. With tracking you will be able to collect information on the use of the plugin and how the site works.

Security also has the option Secutiry for blogs with multiple authors, your authors and editors did not include redirects and not turned off indexing in those positions where it is not necessary to do. If someone of the authors of vyzyvaet you have doubts, check the box next to that entry.

The next block of options associated with the headers and meta-tags in WordPress. Here are the options available:

  • Forced the rewriting of titles: here it is necessary to put a mark, if you want the titles of all posts plug-in was replaced by a prefix or title specified in the plugin settings. Recommend to include.
  • Check the “Noindex subpages of archives“: for example subpages will not be displayed in search results. This will help to reduce the amount of duplicated content on your website.
  • Also suggest to use meta tags for keywords, they are not indexed by Google, but it is not the only search engine, so work with keywords in any case it is necessary.
  • Throughout the site we also recommend to enable the option “Add noodp meta robots tag“: so Google will show your website from other sources, for example DMOZ. If you want to show your and not third-party description, then uncheck this box.
  • Uncheck the “Add noydir meta robots tag sitewide“: it works similarly to the previous, but only uses the description from the Yahoo directory! for your website.

Titles and descriptions

You also need to tick “Clicking Titles and Description” in the tab ‘Home’. These options are designed to work with a title and description of your page. Here you can specify the details and save them unchanged.

Enter the title and description of your website so, what their users see in the search results. The length of the description has the following restrictions:

  • Title – 70 characters
  • Description – 160 characters

If a particular page on your site set as home (via Settings → Reading), users will get it, so the title and description should form just for her.

SEO tip: in completing the title, use the most important keywords, and place them at the beginning of the header. The fact that Google is more attention and pays the starting values of the words in determining the theme of the site. Incorrect description of the site and accurate selection of keywords in the headers can reduce the chances of the website to get the correct search results.

As we previously mentioned, Google is no more the widespread use of keywords, but other search engines still use it. So configure meta tags for posts and pages, separating them with a comma.

Do it best according to a certain universal pattern. This template has the following form:

  • %%title%% for title
  • %%sitename%% — site name
  • %%excerpt%% for announcement recording
  • %%sep%% — the page X of X

Use this sequence to create titles for posts.

For the rest of the options don’t includenoindex’ (unless you don’t want your website fell in the search results).

Also, do not include the option of authorship, if you do not want to display the information about the author of the post in the snippets Google Rich Snippets (the same applies to the date and time of publication).

Once you have configured all the posts in the above sample, save the settings. The tab with the taxonomy applies to your tags and category posts. You can also create your own taxonomy.

Here, avoid duplication of content, so the page with the taxonomy is better to exclude from indexing. To do this, tick ‘noindex, follow’ for each taxonomy.

In the tab ‘Other’ the same can be done for pages from the author’s files.

Social settings

With this plugin you can link your website based on WordPress with various social networks such as Facebook, Twitter and Google Plus.

If you have profiles and pages in these social. networks, then fill in this information, relevant links and data. Works well on search engine rankings filling in the data about the author of the posts within the option Google Authorship.

Permalinks

Using permalinks is suitable for creating addresses http://site.com/title

If you activate this option, you will get a shorter and easy to read links instead of those that are, by default, offers engine. It looks like this:

  • With activated option: http://www.wpkube.com/theme-studio-profile-authentic-themes/
  • Without the activated option: http://www.wpkube.com/themes/theme-studio-profile-authentic-themes/

For small sites this optimization links fits perfectly.

The field editor posts for SEO

The real work of the plugin Yoast WordPress SEO starts after all the above mentioned settings. After installation, you have the meta box in the editor records:

Here it is necessary to enter information about your new post. In particular, it is possible to specify the title for SEO, keywords and meta-description.

In contrast to the popular search engine optimization plugins like All in One SEO, this plugin automatically populate the SEO Title, which saves you time when creating new posts. You can edit the auto-fill, if you want to give different header or another way to display post on the page of search results.

In the field Focus Keyword , you enter the most important keywords describing this post. They differ from the meta keywords because you will be able to see who and where they came from in this post according to the specific target keyword or phrase.

After filling this field, the plugin pulls the data from Google Suggest, giving you hints that actually people type in the search string when looking for a relevant topic. This will help you in targeting pages and posts for specific real search queries from the people you want to attract to your website. The plugin provides a quick analysis of your post-selection and targeting for the content in focus keywords.

In the field Meta Description can also be applied to auto-fill based on the General settings of the plugin. But in most cases you will want to enter your own description for each individual post. Remember that this information is displayed in the search results, therefore fill in correctly and clearly. Well-written description increases the number of clicks from users from the list of search results.

In the field of Meta Keywords that you enter a set of keywords that can be applied to a specific post, and thus they serve as a description of the content. As we have previously understood, Google does not use this field for ranking the site, but other search engines might do. So ignore the entry in this field is still not worth it.

And here you have filled everything in, from the point of view of search engine optimization your post almost ready to publish. However, don’t expect any dramatic jump in attendance or the influx of new users after installation, set up and activate this plugin on your website. But with his help you will secure your website from errors of search engine optimization and search engines ignore it.

Conclusion

The plug-in, which today we told you there are many fine options and additional features for search engine optimization. He just gives you the solution of all main tasks of the optimizer and protect your website from errors, wrong indexing or wrong compilation of key words and the target query. Part of this is automated, and the part needs to be run manually. The use of this plug-in is not just improve your search results, but also a positive impact on the number of end-to-end and incoming clicks, and on attracting additional traffic and new visitors to a website or blog.

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